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Assembly Leicester Square

3.5 star property

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Photo gallery for Assembly Leicester Square

Exterior
Living area
Deluxe Double Room | Soundproofing, free WiFi, bed sheets, wheelchair access
Balcony
Bar (on property)

Reviews

8.0 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Air conditioning

Explore the area

Map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • Big Ben
    ‪15 min walk‬
  • London Eye
    ‪17 min walk‬
  • Buckingham Palace
    ‪17 min walk‬
  • London (LHR-Heathrow)
    ‪35 min drive‬

Room options

View all photos for Superior Double Room - No Window

Soundproofing, free WiFi, bed sheets, wheelchair access

Superior Double Room - No Window

  • 108 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite

Suite | Soundproofing, free WiFi, bed sheets, wheelchair access

Suite

  • 172 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

View all photos for Deluxe Double Room

Deluxe Double Room | Soundproofing, free WiFi, bed sheets, wheelchair access

Deluxe Double Room

  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite

Soundproofing, free WiFi, bed sheets, wheelchair access

Suite

  • Sleeps 3
  • 1 Twin Sofa Bed and 1 Double Bed

View all photos for Superior Double Room-No Window

Soundproofing, free WiFi, bed sheets, wheelchair access

Superior Double Room-No Window

  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Double Room

Soundproofing, free WiFi, bed sheets, wheelchair access

Deluxe Double Room

  • Sleeps 2
  • 1 Double Bed

Similar properties

Designer store

Zedwell Piccadilly Circus

  • Free WiFi
  • Air conditioning
  • 24/7 front desk
  • Soundproof rooms
3.7 out of 5, Good, (4795)
$291 nightly
The price is $291 total
includes taxes & fees
Zedwell Piccadilly Circus

About this property

Assembly Leicester Square

3.5-star hotel in London City Centre
Along with a restaurant, this smoke-free hotel has a bar/lounge and a 24-hour front desk. WiFi in public areas is free.
Assembly Leicester Square offers 121 air-conditioned accommodations with hair dryers and complimentary toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include showers. Housekeeping is provided daily.
The hotel offers a restaurant. A bar/lounge is on site where guests can unwind with a drink. Public areas are equipped with complimentary wireless Internet access.

Assembly Leicester Square is a smoke-free property.

Buffet breakfasts are available for a surcharge and are served each morning between 7:00 AM and 10:30 AM.
Assembly Leicester Square has a restaurant on site.

Languages

English, French, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Wheelchair accessibility

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

More

  • Air conditioning
  • Heating
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15 for adults and GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit/debit cards; cash is not accepted

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Assembly Leicester Square Reviews

Reviews

8.0

Very Good

Rating 10 - Excellent. 716 out of 1685 reviews
Rating 8 - Good. 496 out of 1685 reviews
Rating 6 - Okay. 280 out of 1685 reviews
Rating 4 - Poor. 107 out of 1685 reviews
Rating 2 - Terrible. 86 out of 1685 reviews

8.6/10

Cleanliness

8.6/10

Staff & service

7.2/10

Amenities

8.0/10

Property conditions & facilities

8.0/10

Eco-friendliness

Reviews

6/10 Okay

Christian, Chicago

Liked: Cleanliness
Good for the price. Convenient location. They don’t show picture of lobby or building. The one showing in the profile can be a little miss leading.
Stayed 3 nights in Feb 2025

8/10 Good

Ivette

Business traveler
Stayed 2 nights in Feb 2025

10/10 Excellent

Dennis

Liked: Cleanliness, staff & service, property conditions & facilities

Great location

The room was the least expensive so was understandibly small considering the price and location but had everything we needed. I will stay here again. A 100 feet to Leister Square.
Stayed 3 nights in Feb 2025

10/10 Excellent

Alexandra

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great central hotel

Stayed for one night and it was everything we needed it to be - clean, modern and in an excellent location. Would definitely stay here again!
Stayed 1 night in Feb 2025

10/10 Excellent

Madison

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great experience all around
Stayed 2 nights in Feb 2025

8/10 Good

Michael

Stayed 4 nights in Feb 2025

10/10 Excellent

Karen, Vernon Hills

Liked: Cleanliness, staff & service, property conditions & facilities
The staff were great! I forgot their names, but the 2 gentlemen at the front desk were extremely nice and helpful. They went above and beyond there duties to make our stay memorable!
Stayed 1 night in Feb 2025

10/10 Excellent

Imran

Stayed 1 night in Feb 2025

8/10 Good

Sean

Stayed 7 nights in Feb 2025

10/10 Excellent

Emmanuel

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice location overall a good place to stay when in London!
Stayed 4 nights in Feb 2025

2/10 Terrible

basim, bluefield

Traveled with family
Disliked: Cleanliness, property conditions & facilities
The location is great but very very limited space in the rooms and thats why in their ad they have the girl sitting on the window.. no place to put your luggage or clothes..no place to sit..the beds are too small for a couple. We were infested by ants however they made it up by moving us to a different hotel.
Stayed 6 nights in Feb 2025

10/10 Excellent

Gina

Stayed 3 nights in Feb 2025

6/10 Okay

Kevin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good but could be better

Nice and clean ..service was good but if you want a hotel room this is not it .. Ideal for drop off and go … No tea and coffee in room
Stayed 1 night in Feb 2025

6/10 Okay

finlay

Liked: Cleanliness, property conditions & facilities, room comfort

Great room, very very bad breakfast service

The room for the money is great, nice helpful staff and friendly. Let us check in an hour early. Breakfast was crap, coffee machine broke as soon as I wanted to use it, waited ages for a coffee then had to line up to get one but people kept pushing in and the staff didn’t serve me even though they saw me. I lost my temper and left in the end. Paying way over priced for a small, rubbish breakfast with hardly any choices or variety and no coffee and bad breakfast service. Really put me in a bad mood after such a nice stay, shame the last impressions were ruined
Stayed 1 night in Feb 2025

8/10 Good

Cécile

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Well located - good value for money

Nice hôtel, small size, modern and ideally located. Good service.
Stayed 1 night in Feb 2025

10/10 Excellent

Peter

Stayed 2 nights in Feb 2025

10/10 Excellent

Eoin

Stayed 1 night in Feb 2025

10/10 Excellent

Scott

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is my 2nd stay here, as the location is perfection. It's a comfortable hip hotel right in the Soho/Leicester Square area. Small, and no real check in desk (not an issue for me) - you walk in and either the person hiding around the wall will check you in, or you just use the self-service computer they provide. Room was on the 2nd floor in the front, and I was initially worried about sound. But they have great sound-proofing, keeping the busy traffic noise to a minimum.
Stayed 4 nights in Feb 2025

6/10 Okay

Rebecca

Traveled with family
Liked: Cleanliness, staff & service
Stayed 1 night in Feb 2025

6/10 Okay

Laura-Sophie

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Room comfort

Lacks comfort but great location.

Amazing location and perfect for getting around the theatre district. No kettle in the room and the bed was very uncomfortable but the room was very clean overall not a bad stay we just felt the room wasn’t right for us.
Stayed 2 nights in Feb 2025

8/10 Good

Jay

Traveled with family
Liked: Cleanliness, staff & service
not much to say... regular hotel at reasonable price. Nothing particular.
Stayed 4 nights in Feb 2025

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Minimalist hotel/busy street/transportation nearby

I like the hotel but I didn’t like the location of it due to the interesting characters and late night drinking due to the casinos & bars around it. On the street it was busy but inside the hotel is quiet. This is a bar bones hotel with a non existent lobby, no mini fridge, no outlet in the bathroom, no complementary water, no kettle, and no closet. Plus sides: conveniently located near public transportation, a convenient store, key card is required to access the hotel after 11 PM and to use the elevators, it was easy to control the temperature in the room, bed was comfortable, and room was clean.
Stayed 3 nights in Feb 2025

8/10 Good

Ashley

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

All good

convinient for Covent garden and the city
Stayed 1 night in Feb 2025

10/10 Excellent

paul

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great views of London in the rooftop restaurant. Basic facilities in room but no TV! Location is great and paid a good price for our room, overall we enjoyed our stay.
Stayed 2 nights in Feb 2025

10/10 Excellent

Megan

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bunny hotel with mild BDSM vibes

Clean, great location, friendly and helpful staff. Price was very fair compared to other options in the area. The aesthetic was interesting… but memorable. My room was pretty tame, my coworkers had bdsm vibes haha Would stay again.
Stayed 1 night in Feb 2025