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Gem Fitzrovia Hotel

4.0 star property

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Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Exterior
Bar (on property)
Bar (on property)
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Business services
  • Bar
$159
includes taxes & fees
Jan 4 - Jan 5, 2026

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪43 min drive‬

Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(50 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About this property

Gem Fitzrovia Hotel

4-star hotel in London City Centre
Along with a restaurant, this smoke-free hotel has a bar/lounge and a snack bar/deli. WiFi in public areas is free. Other amenities include a coffee shop/cafe, 24-hour room service, and a business center.
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with safes and complimentary newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations, designer toiletries, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include coffee/tea makers and blackout drapes/curtains. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Dining options at the hotel include a restaurant, a coffee shop/cafe, and a snack bar/deli. A bar/lounge is on site where guests can unwind with a drink. Business-related amenities at this 4-star property consist of a business center and 3 meeting rooms.

Public areas are equipped with complimentary wired and wireless Internet access. Event facilities measuring 139 square feet (13 square meters) include conference space. This family-friendly hotel also offers multilingual staff, tour/ticket assistance, and concierge services.

Gem Fitzrovia Hotel is a smoke-free property.

English breakfasts are available for a surcharge on weekdays between 7:00 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM.
XX-XXVIII Restaurant - This restaurant specializes in international cuisine and serves breakfast, lunch, and dinner.
24-hour room service is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 535 out of 1003 reviews
Rating 8 - Good. 316 out of 1003 reviews
Rating 6 - Okay. 86 out of 1003 reviews
Rating 4 - Poor. 46 out of 1003 reviews
Rating 2 - Terrible. 20 out of 1003 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

10/10 Excellent

Jordan

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Sep 2025

8/10 Good

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 7 nights in Sep 2025

10/10 Excellent

Kimberly

Liked: Cleanliness, staff & service, property conditions & facilities
The Gem Fitzrovia Hotel is in a great location near the tube but also walkable to Soho and great neighborhoods. The staff is so nice and room was comfortable. Thank you!
Stayed 1 night in Sep 2025

8/10 Good

John

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, lovely breakfast and amazing shower in the room
Stayed 3 nights in Sep 2025

2/10 Terrible

Ryan, Green Bay

Stayed 7 nights in Sep 2025

10/10 Excellent

Mary

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with wonderful, supportive staff
Stayed 1 night in Sep 2025

10/10 Excellent

Mary

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was lovely. Lovely staff
Pictures of the lovely lobby/bar
Stayed 3 nights in Sep 2025

8/10 Good

claire

Stayed 2 nights in Sep 2025

10/10 Excellent

Peter

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were very polite and helpful, and the area is situated in an area where you can quickly get to anywhere.
Stayed 1 night in Sep 2025

10/10 Excellent

Neil

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean, comfortable hotel with lots of cafes and restaurants near by; good for walks in the evening. Excellent breakfast with very good service. Clean, spacious room.
Stayed 6 nights in Sep 2025

10/10 Excellent

Nicholas

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent hotel.

Love the place but my wife and daughter found the wooden fixtures and fittings set off their asthma. Not the places fault though hence the sensible review
Stayed 1 night in Sep 2025

10/10 Excellent

Philip

Stayed 3 nights in Sep 2025

10/10 Excellent

Anand

Stayed 2 nights in Aug 2025

8/10 Good

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel.Nice and quiet for a trip away. Highly recommend
Stayed 1 night in Sep 2025

8/10 Good

Diane

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
An elegant, older hotel with lots of beautiful woodwork throughout. The beds were comfy enough, although the pillows were flat and thin, and could be replaced. The housekeeping missed replacing our coffee and milk for 2 days, so we went downstairs and asked for a few more. The coffee cups were also not replaced with clean ones. We just kept rinsing out the old ones.
Stayed 7 nights in Sep 2025

10/10 Excellent

Radu, Stoney Creek

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location
Stayed 6 nights in Sep 2025

8/10 Good

Deborah c

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet

Rooms are a little small but well appointed. Shower was drenching (good), bed was good and the air con was easy to use! Street/ area was small and quieter with a few restaurants and amenities
Stayed 4 nights in Sep 2025

8/10 Good

Alexander

Liked: Staff & service, property conditions & facilities
Above average hotel. Not sure it was worth the price, but that’s the London market I guess.
Stayed 3 nights in Sep 2025

10/10 Excellent

Mandy

Stayed 1 night in Sep 2025

8/10 Good

Colm Niall

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Brett, Laguna Beach

Stayed 2 nights in Sep 2025

10/10 Excellent

Dan

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

8/10 Good

Mariana

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
I was not happy that the breakfast only included yogurt and bread.
Stayed 2 nights in Aug 2025