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Now Now NoHo

2.0 star property

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Photo gallery for Now Now NoHo

Lobby
1 bedroom, desk, free WiFi, bed sheets
Shower, bathrobes, towels
Front of property
Lobby

Reviews

8.2 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

View in a map
338 Bowery, New York, NY, 10012
  • Washington Square Park
    ‪6 min walk‬
  • New York University
    ‪6 min walk‬
  • Times Square
    ‪7 min drive‬
  • New York, NY (LGA-LaGuardia)
    ‪17 min drive‬

Room options

View all photos for Female Now or Never Cabin

1 bedroom, desk, free WiFi, bed sheets

Female Now or Never Cabin

9.4 out of 10
Exceptional
(3 reviews)
  • 54 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Now or Never Cabin

Now or Never Cabin | 1 bedroom, desk, free WiFi, bed sheets

Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 54 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Premium Cozy Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Premium Cozy Sleeper Cabin

  • 32 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cozy Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Cozy Sleeper Cabin

8.0 out of 10
Very good
(18 reviews)
  • 32 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Female Sleeper Cabin

1 bedroom, desk, free WiFi, bed sheets

Female Sleeper Cabin

9.0 out of 10
Wonderful
(18 reviews)
  • 32 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Premium Now or Never Cabin

1 bedroom, desk, free WiFi, bed sheets

Premium Now or Never Cabin

  • 54 sq ft
  • Sleeps 1
  • 1 Twin Bed

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About this property

Now Now NoHo

Hotel in Manhattan
Along with a 24-hour front desk, this smoke-free hotel has express check-in and express check-out. WiFi in public areas is free. Bathrooms are shared and housekeeping is available on request.
Now Now NoHo offers 180 air-conditioned accommodations with bathrobes. Guests can surf the web using the complimentary wireless Internet access. Guests have access to shared bathrooms. Bathrooms include showers. Housekeeping is provided on request.
Now Now NoHo features express check-in and express check-out. Public areas are equipped with complimentary wireless Internet access.

Now Now NoHo is a smoke-free property.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No elevator

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Bathrobes
  • Detached shared bathroom
  • Shower
  • Towels provided

More

  • Air conditioning
  • Desk
  • Heating

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Breakage deposit: USD 50 per stay

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Now Now NoHo Reviews

Reviews

8.2

Very Good

Rating 10 - Excellent. 162 out of 303 reviews
Rating 8 - Good. 63 out of 303 reviews
Rating 6 - Okay. 42 out of 303 reviews
Rating 4 - Poor. 12 out of 303 reviews
Rating 2 - Terrible. 24 out of 303 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

10/10 Excellent

Sasha

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 4 nights in Jun 2025

4/10 Poor

Daniel

Disliked: Room comfort
Clean, but overpriced jail cell.
Stayed 4 nights in May 2025

6/10 Okay

Edward

Liked: Cleanliness, property conditions & facilities
Great location and style, but some growing pains. Now Now is a good choice for solo travelers who want a well-designed hotel in a prime location. The aesthetic is great and the vibe is modern and clean. However, there are some things that need improvement. I only received housekeeping 3 out of 8 days, even though daily towel service and sheet changes every 3 days were promised. The acoustic baffles help, but loud door locking mechanisms and shared bathroom layouts make noise an issue, especially in the south wing. Unlike the north wing, there is no separation of the bathroom/shower/sink from guest rooms and you will hear them in use. IMO the south wing rooms should be offered at a discount since they are noisy, fewer amenities, and less desirable. There are more showers/bathrooms in the basement, but you have to go downstairs and through the lobby to use them. That is also the only location to use the Dyson hairdryer if you stay on the south wing. Additionally, the shower rooms are big and stylish but the shower heads are small and low-flow water efficient so I was often cold taking a shower. I was grateful for the provided robe. I do wish they offered social elements like bar hopping, meetups, etc. kinda like a hostel to meet fellow solo travelers. They also charge for locker use to store items upon checkout which was disappointing. Overall, a solid place to stay and I would stay again but wouldn’t pay over $120 nightly for the cozy sleeper cabin.
Stayed 8 nights in May 2025

10/10 Excellent

Karsten

Business traveler, Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Stayed 6 nights in May 2025

10/10 Excellent

Ore

Stayed 3 nights in May 2025

10/10 Excellent

Lani

Liked: Cleanliness, amenities, property conditions & facilities
GREAT STAFF! Centrally located. Spotless facilities.
Stayed 4 nights in May 2025

10/10 Excellent

Zachary

Stayed 1 night in May 2025

10/10 Excellent

Sean O.

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Perfect for what it is. Private aleep room, comfortable beds, clean restrooms, convenient location.
Stayed 2 nights in May 2025

10/10 Excellent

Shania Jacylin Bartlett, Jacksonville

Liked: Cleanliness, staff & service, property conditions & facilities
I enjoyed this stay will definitely be back
Stayed 2 nights in May 2025

8/10 Good

David

Stayed 3 nights in May 2025

8/10 Good

michael

Liked: Cleanliness, amenities, property conditions & facilities
Now Now NoHo has an unbeatable location, with easy access to several subway lines and plenty of great places to eat nearby. The rooms are clean, and the customer service is very attentive. One thing to keep in mind is that the rooms are quite small, but if you don't need a lot of space, it's not really an issue. The only real downside was the noise, the constant opening and closing of doors can be a bit annoying, especially at night.
Stayed 3 nights in May 2025

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities
I enjoyed my stay here although I’m on the taller end and the length of the beds are only 74” so maybe not the best place for a very tall person. The housekeeping staff worked very hard to keep the floor clean and the bathrooms and shower were in great working conditions. With the open-ceiling concept you will hear all the noise occurring on the floor but if you are okay with earplugs or even sleeping in headphones then it will drown out the noise but you will definitely hear the opening and closing of doors all night long. Also the website mentions a lounge area with a bulletin board with activities. This area is in the basement not in a high traffic area so it didn’t seem to be in use very often and I didn’t notice any planned activities. Still, if you don’t want to pay outrageous Manhattan hotel prices and you’re okay with a comfortable capsule with a very clean restroom down the hall and can sleep through some nighttime noise- you’ll love this property.
Stayed 3 nights in May 2025

10/10 Excellent

Fabiola

Liked: Cleanliness, amenities, property conditions & facilities
Affordable, clean, felt very safe the whole time.
Stayed 2 nights in May 2025

8/10 Good

Grace

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Place was very clean and staff was super accommodating and friendly. The rooms are tiny so prepare to live compact for your stay. Earplugs and eye mask recommended for sleeping as you can hear neighbours and housekeeping. Bathrooms and showers were very clean. I stayed on the women’s floor and loved that extra feeling of safety as a solo traveller. Loved this place and would definitely come back!
Stayed 7 nights in May 2025

8/10 Good

Dawn

Liked: Cleanliness, property conditions & facilities
Stayed 2 nights in May 2025

10/10 Excellent

Jason

Liked: Amenities, property conditions & facilities
It was a great place to stay while traveling solo. I would definitely stay there again
Stayed 1 night in May 2025

8/10 Good

Estrella

Liked: Cleanliness, staff & service, property conditions & facilities
Nice would stay again
Stayed 3 nights in May 2025

2/10 Terrible

Amey

Stayed 3 nights in Apr 2025

2/10 Terrible

Hossein M

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Staying 3 nights at Now Now Noho felt like absolute hell. The room was shockingly small, and the paper-thin walls made it impossible to get any rest. I could hear everything—from people using the restroom to guests snoring in other rooms. It honestly felt like I was sleeping in a shared dorm with total strangers, separated only by a fragile cardboard wall. If you’re looking for any peace, privacy, or comfort—this is not the place. I’ve stayed in many hotels around the world, but this was by far the worst experience I’ve ever had. Save yourself the misery and book somewhere else.
Stayed 2 nights in May 2025

10/10 Excellent

Warren

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
These are truly minimalist sleeping cabins, with just enough room for the bunk and your bag, but it was very nice, clean and perfectly sufficient for a solo traveler.
Stayed 5 nights in May 2025

2/10 Terrible

Ion

Liked: Cleanliness
Stayed 1 night in May 2025

10/10 Excellent

Ikechi

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 5 nights in May 2025

6/10 Okay

Nicolas

Liked: Amenities
Just noisy coz its so close to one another
Stayed 4 nights in May 2025

10/10 Excellent

Linda, New Orleans

Liked: Cleanliness, staff & service, amenities
Disliked: Property conditions & facilities
All excellent - but a couple regrets - I wish I had used the complimentary earplugs because the doors are louder than anything I’ve ever heard and I should have packed lighter because of the stairs.
Stayed 1 night in May 2025

10/10 Excellent

Jonathan

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Comfortable Cabin in the Bowery

The room was as advertised. Cabin sized and quaint with bathrooms and a shower just off the room. If you're dipping in and out of New York and want an affordable option with a great location Now Now is it.
Stayed 1 night in May 2025