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George Hotel, BW Signature Collection

3.0 star property

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds
Front of property
Breakfast, lunch, dinner served; international cuisine
Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar
$119
includes taxes & fees
Dec 14 - Dec 15

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪14 min walk‬
  • Place, Market Place
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪18 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(17 reviews)
  • 240 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(24 reviews)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(6 reviews)
  • 300 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 348 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(9 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About this property

George Hotel, BW Signature Collection

3-star hotel in Golden Triangle
A restaurant, a bar/lounge, and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a lobby fireplace, and a front-desk safe are onsite. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

The hotel offers a restaurant. A bar/lounge is on site where guests can unwind with a drink. Public areas are equipped with complimentary wireless Internet access. This Georgian hotel also offers a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Complimentary self parking is available on site.

George Hotel, BW Signature Collection is a smoke-free property.

Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 505 out of 872 reviews
Rating 8 - Good. 278 out of 872 reviews
Rating 6 - Okay. 56 out of 872 reviews
Rating 4 - Poor. 18 out of 872 reviews
Rating 2 - Terrible. 15 out of 872 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay

Good service and nicely decorated hotel Food was good at the restaurant too
Stayed 1 night in Aug 2025

10/10 Excellent

Amanda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

8/10 Good

Steven

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good all round
Stayed 1 night in Sep 2025

10/10 Excellent

L J

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Aug 2025

8/10 Good

Richard

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

As good as ever

As always my stay was stress free, comfortable and gave value for money
Stayed 2 nights in Aug 2025

8/10 Good

Mike

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Proximity to Norwich city centre was great. Room clean and tidy , super comfy bed. Great place sadly let down by noise from other guests, doors slamming etc. especially in the early hours If you book and are offered room 115, refuse it.
Stayed 3 nights in Aug 2025

8/10 Good

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Worth a stay/visit.

Perfect for a short stay. Location good and everything else fine.
Stayed 1 night in Aug 2025

10/10 Excellent

Douglas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay

Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Stayed 1 night in Aug 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

10/10 Excellent

Nicola

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good location, lovely room, overall worth a stay

Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Stayed 1 night in Aug 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
Stayed 1 night in Aug 2025

6/10 Okay

Alice

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Don't be fooled by the "Executive" Rooms , they are nothing of the sort. Booked a Twin Executive, got a pokey single. Photos of rooms flatter to deceive. The room was clean, but very small and basic. No bottled water, TV against wall and didnt angle so couldnt see screen. Didn't bother trying the restaurant.
Stayed 1 night in Aug 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel

Great small friendly hotel, stayed several times and always great.
Stayed 3 nights in Aug 2025

6/10 Okay

Iain

Business traveler
Liked: Staff & service
Stayed 1 night in Aug 2025

10/10 Excellent

Simon, Cardiff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
Stayed 1 night in Aug 2025

8/10 Good

Raymond

Stayed 3 nights in Aug 2025

8/10 Good

Jamie

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay, great food

Good stay with a great restaurant, food was on point!
Stayed 1 night in Aug 2025

10/10 Excellent

Richard

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Matthew

Stayed 2 nights in Jul 2025

8/10 Good

fiona

Traveled with group

A nice stay with friends

We had a short but lovely stay at this hotel. We all agreed that the staff were all absolutely lovely. Very efficient and well trained. The bed was very comfortable but the rooms a little tired - nothing a quick lick of paint would fix!
Stayed 1 night in Aug 2025

10/10 Excellent

Fereshteh

Stayed 1 night in Aug 2025

8/10 Good

Steve

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
Stayed 1 night in Aug 2025

10/10 Excellent

Stacey

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 1 night in Aug 2025

6/10 Okay

lucy

Stayed 1 night in Jul 2025