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George Hotel, BW Signature Collection

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Desk, iron/ironing board, cribs/infant beds, rollaway beds
Breakfast, lunch, dinner served; international cuisine
Lobby
Exterior
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services
$134
includes taxes & fees
Feb 5 - Feb 6

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪14 min walk‬
  • Place, Market Place
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪18 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪10 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(18 reviews)
  • 240 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(25 reviews)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 300 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 348 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(10 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About this property

George Hotel, BW Signature Collection

3-star hotel in Golden Triangle
A restaurant, a bar/lounge, and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Additionally, a 24-hour front desk, a lobby fireplace, and a front-desk safe are onsite. Housekeeping is available on request.
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

The hotel offers a restaurant. A bar/lounge is on site where guests can unwind with a drink. Public areas are equipped with complimentary wireless Internet access. This Georgian hotel also offers a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Complimentary self parking is available on site.

George Hotel, BW Signature Collection is a smoke-free property.

Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 514 out of 887 reviews
Rating 8 - Good. 281 out of 887 reviews
Rating 6 - Okay. 58 out of 887 reviews
Rating 4 - Poor. 19 out of 887 reviews
Rating 2 - Terrible. 15 out of 887 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Henry

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

8/10 Good

Karen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love staying at The George, it is in a great location and quiet, rooms are good and although I did not have the breakfast on this occasion I have had them before and they are lovely, I would definitely recommend this
Stayed 1 night in Oct 2025

6/10 Okay

Kate

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The first room we were given was near a large outdoor fan and noisy. We asked to be moved and were with minimal fuss. However, the haidryer in the new room was dangerously faulty. This was exchanged but should not have been in this condition. At checkout were charged for snacks we didn't have and overcharged for breakfast.
Stayed 1 night in Oct 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and comfortable. Parking is limited but I managed to find a space although only 3 left at 5pm. It’s about a 20 min walk to city centre and theatre. There are buses running from near hotel if preferred.
Stayed 1 night in Oct 2025

6/10 Okay

Lucy-Anne, Walton-On-The-Naze

Liked: Cleanliness
Stayed 1 night in Oct 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very impressed

Very friendly staff, warm welcome, excellent service, comfortable stay. Convenient location with free parking. Nicely decorated room. Stongly recommended.
Stayed 1 night in Oct 2025

10/10 Excellent

Mac

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel with good amenities

Great friendly check in, lovely spacious room. Bathroom a little tight but amenities all good. Shower was excellent. Breakfast was cooked to order & delicious. I will very much consider staying again when in area. Only thing was a long walk into centre, maybe long for me as recovering from double Achilles rupture. I walk quicker next time!
Stayed 1 night in Oct 2025

10/10 Excellent

Craig

Stayed 2 nights in Oct 2025

10/10 Excellent

Julie

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel and near to city centre. Had a great time and will stay again.
Stayed 4 nights in Aug 2025

10/10 Excellent

William

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2025

6/10 Okay

Neil

Stayed 2 nights in Sep 2025

10/10 Excellent

James

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
Stayed 3 nights in Oct 2025

10/10 Excellent

Kelly

Stayed 1 night in Oct 2025

8/10 Good

Melanie

Liked: Cleanliness
Very helpful and friendly staff on arrival. Limited parking. Good breakfast. Could hear external noises through the night. Tap water burning hot. Shower head needs descaling. Housekeeping started very early and were very noisy. Check out receptionist indifferent.
Stayed 1 night in Oct 2025

6/10 Okay

Sean

Business traveler
Liked: Staff & service
Great check in, room was facing car park so had noise until restaurant/bar closed
Stayed 1 night in Sep 2025

10/10 Excellent

Daniel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Clean, comfortable and in a nice area.
Stayed 1 night in Sep 2025

10/10 Excellent

David

Stayed 1 night in Sep 2025

8/10 Good

Hanna

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Would stay again next time visiting Norwich

Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
Stayed 1 night in Sep 2025

8/10 Good

Amanda

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was convenient for the city center, but things were not running well in the restaurant. Most dishes were not available because they had sold out, even though it was only 7.30pm. The service was chaotic. The staff were excellent and very helpful about charging and storing our bicycles.
Stayed 1 night in Sep 2025

8/10 Good

Simon

Liked: Staff & service, room comfort

Helpful staff

Stayed here before and the car park is small. However when we got there, the young man that works in the restaurant offered to move his car so we could park, which was very helpful. Would like to say a big thank you to him!
Stayed 1 night in Sep 2025

8/10 Good

Hamish

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Darren

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent place to stay.

The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
Stayed 2 nights in Aug 2025

8/10 Good

Philip

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Wonderfull and helpfull staff, excellent coffee.
Stayed 2 nights in Sep 2025

10/10 Excellent

andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay

Good service and nicely decorated hotel Food was good at the restaurant too
Stayed 1 night in Aug 2025