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Best Western George Hotel

3.0 star property

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Photo gallery for Best Western George Hotel

Front of property
Reception
Desk, iron/ironing board, rollaway beds, free WiFi
Terrace/patio
Bar (on property)

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
  • Room service
  • Pet friendly
$101
includes taxes & fees
Sep 18 - Sep 19

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Market Square
    ‪3 min walk‬
  • Swaffham Museum
    ‪3 min walk‬
  • Castle Acre Priory
    ‪6 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪39 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(11 reviews)
  • 172 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

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  • Parking included
  • Free WiFi
  • Restaurant
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About this property

Best Western George Hotel

3-star Swaffham hotel with restaurant
A restaurant, a bar/lounge, and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Other amenities include laundry facilities, a 24-hour front desk, and wedding services.
Best Western George Hotel offers 28 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include bathtubs or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and irons/ironing boards can be requested.

The hotel offers a restaurant. A bar/lounge is on site where guests can unwind with a drink. Public areas are equipped with complimentary wireless Internet access. 3 meeting rooms are available. This Swaffham hotel also offers a terrace, laundry facilities, and dry cleaning/laundry services. Complimentary self parking is available on site.

Best Western George Hotel is a smoke-free property.

English breakfasts are available for a surcharge and are served each morning between 7:30 AM and 9 AM.
Best Western George Hotel has a restaurant on site.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 79 out of 304 reviews
Rating 8 - Good. 136 out of 304 reviews
Rating 6 - Okay. 60 out of 304 reviews
Rating 4 - Poor. 19 out of 304 reviews
Rating 2 - Terrible. 10 out of 304 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.0/10

Property conditions & facilities

6.8/10

Eco-friendliness

Reviews

10/10 Excellent

Denise

Stayed 2 nights in Jun 2025

8/10 Good

Hugh

Traveled with family
Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Paul

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

6/10 Okay

Anthony

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
This being our 3rd time we have visited The George, on the first night the shower wasn't working properly so we moved to another room. Then there was no heating or water on the next night. Not being able to wash was awful. The staff were excellent and the food was very good. Management kindly compensated us for these inconveniences
Stayed 3 nights in May 2025

2/10 Terrible

Berte

Business traveler
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service, room comfort

Smoke alarms going off half the night

Kept up most the night with the smoke alarms going off every 10 minutes applied for a refund and was denied one . Which I find appalling
Stayed 1 night in May 2025

4/10 Poor

Darren

Business traveler
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Rooms are Very Tired and extremly small

Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
Stayed 2 nights in May 2025

6/10 Okay

David

Traveled with family
Liked: Staff & service
Disliked: Property conditions & facilities

Better than sleeping on a park bench

Firstly i certainly can't complain about the staff, they were fantastic. The hotel itself was a bit of a dump. There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc. Bathrooms were usable but ceratinly in need of modernisation. Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
Stayed 1 night in May 2025

10/10 Excellent

Dan

Stayed 1 night in Apr 2025

8/10 Good

Michael

Liked: Cleanliness
Stayed 1 night in Apr 2025

10/10 Excellent

Janice

Stayed 2 nights in Mar 2025

2/10 Terrible

Dan

Business traveler
Disliked: Cleanliness, property conditions & facilities, room comfort

Bed bugs…enough said.

Unfortunately, the conditions of my stay were far from satisfactory, and I am requesting a full refund for the experience. The following issues were encountered during my visit: 1. **Excessive Noise from Water System**: Every time the water ran through the system, whether in the room or from neighbouring rooms, there was an unbearably loud noise, which disrupted my rest multiple times throughout the stay. 2. **Inadequate Curtains**: The curtains in the room were ineffective at blocking light. I had to keep the windows open for ventilation, which meant that I could not achieve complete darkness in the room. This caused discomfort and disrupted my sleep. 3. **Exposed Electrical Cables**: There were exposed electrical cables sticking out of the wall near the headboard of the bed. This was not only unsightly but also raised serious safety concerns. 4. **Bed Bugs**: Most concerning of all, I discovered bed bugs in the room. This issue is a serious health and hygiene concern and, in my opinion, completely unacceptable for any hotel, particularly one that claims to offer quality accommodations.
Stayed 3 nights in Mar 2025

10/10 Excellent

Tammy

Traveled with partner
Excellent service. Very old building so there a few things that are as best as they can be but are not what you may expect. For example, the tub is higher than normal and would be problematic if you are older. Heat seemed to be missing except in the bathroom. Still, we would easily stay there again when we return.
Stayed 2 nights in Mar 2025

10/10 Excellent

Ivan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

8/10 Good

John

Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Feb 2025

8/10 Good

Brad

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay, shower not so nice and noisy when in use as was the toilet. but over hall enjoyable stay
Stayed 1 night in Feb 2025

8/10 Good

Verified traveler

Traveled with group
Liked: Staff & service
Stayed 1 night in Feb 2025

8/10 Good

John

Stayed 3 nights in Jan 2025

10/10 Excellent

Jonathan

Business traveler
Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

8/10 Good

Ian

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Dec 2024

8/10 Good

Verified traveler

Liked: Staff & service, room comfort
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Stayed 1 night in Dec 2024

8/10 Good

Gillian

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

8/10 Good

Sandra

Traveled with partner
Liked: Cleanliness, staff & service, amenities
Excellent for us, as a base to explore properties around Swaffham.
Stayed 1 night in Nov 2024

6/10 Okay

Jane

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Plenty of parking, building and reception looked clean and well maintained. However - price charged not price quoted & booked online and once into original part of hotel things didn't look so good. Paintwork throughout needs completely renewing. Being an old building we accept that layout can be 'quirky' but not only did floors creak, everything else did! - bed, chair doors, headboard (not even attached to bedframe). Bathroom was miniscule, though usable, but concerned if had this room in middle of winter how cold it would be as no visible signs of heating? Room and bathroom overall clean but tired and very basic for £101. Breakfast was good (included in price) and available from 7am which suited us as we had a long journey. If you cosider £101 reasonable we had spent the previous night elsewhere at a guest house and paid £85 for far superiour everything! We use Best Western quite a bit around the country and feel that standards have slipped since lockdown and have not improved. Meal in bar was lovely and all items reasonably priced.
Stayed 1 night in Oct 2024