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Best Western George Hotel

3.0 star property

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Photo gallery for Best Western George Hotel

Front of property
Indoor wedding
Desk, iron/ironing board, rollaway beds, free WiFi
Lobby sitting area
Terrace/patio

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services
The current price is $94
includes taxes & fees
May 25 - May 26

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Place, Church of St Peter and St Paul
    ‪1 min walk‬
  • Place, Market Square
    ‪3 min walk‬
  • Place, Swaffham Museum
    ‪3 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪53 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(17 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds
  • Free WiFi

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

9.0 out of 10
Wonderful
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Standard Room, 1 Double Bed, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking, Annex Building

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

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About this property

Best Western George Hotel

3-star Swaffham hotel with restaurant
A restaurant, a bar/lounge, and dry cleaning are available at this smoke-free hotel. Free WiFi in public areas and free self parking are also provided. Other amenities include laundry facilities, a 24-hour front desk, and wedding services.
Best Western George Hotel offers 28 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include bathtubs or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and irons/ironing boards can be requested.

The hotel offers a restaurant. A bar/lounge is on site where guests can unwind with a drink. Public areas are equipped with complimentary wireless Internet access. 3 meeting rooms are available. This Swaffham hotel also offers a terrace, laundry facilities, and dry cleaning/laundry services. Complimentary self parking is available on site.

Best Western George Hotel is a smoke-free property.

English breakfasts are available for a surcharge and are served each morning between 7:30 AM and 9 AM.
Best Western George Hotel has a restaurant on site.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night

Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome

Rollaway/extra beds are available for GBP 15.0 per night

Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham

Best Western George Hotel

Best Western George Swaffham

Best George Hotel Swaffham

Best Western George Hotel Hotel

Best Western George Hotel Swaffham

Best Western George Hotel Hotel Swaffham

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 90 out of 343 reviews
Rating 8 - Good. 150 out of 343 reviews
Rating 6 - Okay. 68 out of 343 reviews
Rating 4 - Poor. 21 out of 343 reviews
Rating 2 - Terrible. 14 out of 343 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.0/10

Property conditions & facilities

Reviews

10/10 Excellent

Ivor, st davids

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Jan 2026

10/10 Excellent

Linda

Traveled with group
Liked: Cleanliness, amenities, property conditions & facilities
Everything was perfect, the staff were very friendly. Sorry I can’t remember his name but the barman was first class, he remembered how I liked my drinks without me saying anything.The food was perfect. Thank you
Stayed 1 night in Feb 2026

10/10 Excellent

Keith

Business traveler
Liked: Cleanliness, staff & service, amenities
The rooms are always very clean. I've stayed here numerous times, and the cleanliness is always very good. The front-of-house staff are very welcoming and helpful, the beds are comfortable, and overall, it's a nice experience.
Stayed 1 night in Jan 2026

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, amenities
Lovely hotel , bit noisy . Clean and friendly
Stayed 1 night in Jan 2026

10/10 Excellent

Mark

Stayed 2 nights in Oct 2025

10/10 Excellent

Clifford

Stayed 4 nights in Jan 2026

8/10 Good

Andrew

Stayed 1 night in Jan 2026

6/10 Okay

Stuart

Liked: Cleanliness, staff & service, amenities
Staff were great and breakfast nice. However the accommodation is dated and very tired. Poor quality bed.
Stayed 1 night in Jan 2026

10/10 Excellent

Ivor, st davids

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Dec 2025

10/10 Excellent

Ivor, st davids

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025

2/10 Terrible

Emma

Traveled with family
Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Stayed 1 night in Dec 2025

8/10 Good

Parveen

Traveled with partner
Liked: Cleanliness
Upon arrival, the staff were very helpful. The room allocated was on the second floor. Very spacious and clean room. The bathroom was fantastic, very clean and bright. Both bathroom and the bedroom were well heated. We slept so well. The shower water pressure was not great. The hotel is very nice. The rooms need updating, and could do with some maintenance such as walls abd ceilings.I would definitely recommend this hotel and I would come back again.
Stayed 1 night in Dec 2025

8/10 Good

Lorraine

Liked: Cleanliness, staff & service
This hotel is in an excellent position to the town. The staff were efficient and friendly and the breakfast was the best we've had in a hotel for a long time. Unfortunately the hotel is is need of an update. We had the first room (51) on the ground floor. This backed onto a courtyard outside the kitchen. It was noisy and there was a "hume" from some kind of machinery that kept kicking in. The heating was not on in the evening, despite it being only 2 degrees outside. For the sake of convenience, we would stay again.
Stayed 1 night in Nov 2025

8/10 Good

simon

Liked: Cleanliness, staff & service, amenities
A pleasant welcome and stay
Stayed 1 night in Nov 2025

10/10 Excellent

Jill

Stayed 1 night in Nov 2025

6/10 Okay

Steven

Business traveler
Liked: Staff & service
Rooms tired, but the staff and food is good
Stayed 2 nights in Oct 2025

8/10 Good

Tony

Liked: Staff & service, room comfort
No pool
Stayed 2 nights in Oct 2025

6/10 Okay

Barry

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Tired Accommodation

The Room we had was clean, the bathroom was dimly lit with I lamp not working, toilet seat incorrectly installed and kept moving Overall a very tired room
Stayed 2 nights in Oct 2025

8/10 Good

Ada

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Aug 2025

8/10 Good

dmitruczuk

Stayed 1 night in Oct 2025

4/10 Poor

SARAH

Business traveler
Disliked: Cleanliness, property conditions & facilities, room comfort
General condition of the whole hotel was very poor, moldy bathroom.
Stayed 1 night in Oct 2025

2/10 Terrible

Lee

Business traveler
Disliked: Cleanliness, room comfort
Booked through hotels.com
Stayed 1 night in Oct 2025

4/10 Poor

Carol Jane

Traveled with partner
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
On check in we asked if we could get a drink however told the bar was closed. We were given a registration form which I completed but forgot to sign, the older lady rather rudely reminded me and then handed me the key with directions to the room. After wandering around for a while I realised the room number on the key was the other side of the hotel which we eventually found. After unpacking and making a drink she phoned our room and said we were in the wrong one, apologised and asked us to move promising my husband ( who she seemed to be more polite to) a drink when the bar opened. We packed and vacated to the new room however the smell of drains from the bathroom was unbearable. My husband went down to reception and we were eventually given the room opposite. After repacking for the second time we moved, we had just got unpacked when she knocked on the door demanding the old key so she could look to see what she needed to do and see the problem. She was more bothered what housekeeping needed to do as we had been in 2 rooms now. She then retracted the offer of a drink as we’d requested to move. The rooms were very dated, the standard of cleanliness was questionable and the bedsheets had marks on, the quilt was lumpy, however we accepted the room and stayed. The lady at the reception was unwelcoming, rude and definitely spoke more politely to my husband than myself. All if the staff we interacted with were unfriendly, breakfast,I will be generous and say just edible.
Stayed 1 night in Sep 2025

8/10 Good

Rosemary

Liked: Staff & service
Stayed 1 night in Sep 2025

6/10 Okay

Mark

Business traveler
Disliked: Property conditions & facilities
Stayed 2 nights in Sep 2025